By Simon Rushton, CNN
(CNN) - MTV has launched a new interactive, anti-slavery campaign inspired by a winning entry in its “Against Our Will” project on the college network, mtvU.
“The Backstory” contains a series of dance videos that show how women can be trafficked into prostitution and immigrants into forced labor. It grew out of the winning entry, from four students at James Madison University, in mtvU’s “Against Our Will” challenge, which asked students for innovative ways to use the internet to highlight the problems of modern-day slavery.
Rapper Talib Kweli and dancers from Ailey II have joined the campaign which features choreography by Ailey II’s artistic director, Troy Powell, and music scored by Kenna.