(CNN) - By now, most college applicants are another step closer to making their decision: They've gotten admission or rejection letters, and financial aid offers. But they shouldn't make any decisions on that initial aid offer, said Jordan Goldman, CEO of the college resource site Unigo.com. Now's the time to do another sweep for scholarships and grant, to ask about additional aid and negotiate, negotiate, negotiate, he said.

"More and more, people need to be really scrappy about paying for college," Goldman said. "They can't look at the financial aid offer they get as the be all and end all.  They need to look at that as a starting place."

College Scorecard tries to reality check college 'sticker price'

Did you negotiate on college financial aid? Share your story in the comments or tweet us @CNNSchools.